Collect signals in one workflow
Use website, campaign, event, enrichment, and CRM sources as inputs.
Demand generation cluster
Intent Signal Routing
Intent Signal Routing is the process of deciding which buyer signals deserve action, what action should happen, and which system or owner should receive it.
Buyer question
What this means in practice.
The value comes from speed and context. A pricing-page visit, event scan, or content download matters more when it is tied to account fit, CRM history, and a clear next step.
Explain why now
Summarize what happened, why it matters, and how urgent the follow-up should be.
Move action to the right owner
Send Slack alerts, CRM tasks, sequence updates, or nurture paths to the right destination.
Cluster links